Articles
Notes on technology leadership from inside engagements, not from a distance.
The cost of building the wrong thing, now that it is cheap
A working version now takes an afternoon, so the wrong thing is nearly free to build. The price is everything you did not build instead.
Your runway is a learning budget
Every founder knows their runway in months. Almost none know it in the unit that decides whether they make it, which is how many questions they can answer before the money runs out.
Why agencies that believe and sell Agile still ship waterfall
Your agency is not lying to you about how it works. The shape of what it sells is decided by its cost base, somewhere upstream of everyone you will ever meet.
Why this exists
Notes on technology leadership from inside engagements, not from a distance. What gets written here, and what does not.